K S
Overview
Concept
Prototyping the User Journey
Points of Interaction
Material & Form
Mini passion project
Process
K S
Overview
Concept
Prototyping the User Journey
Points of Interaction
Material & Form
Mini passion project
Process
Doordash Branding Experience
Doordash Branding Experience
Doordash Branding Experience
A spatial and semi-AR experience where people can taste the best of their neighborhood quickly
A spatial and semi-AR experience where people can taste the best of their neighborhood quickly
A spatial and semi-AR experience where people can taste the best of their neighborhood quickly
SUMMARY
SUMMARY
SUMMARY
Over the course of 3 weeks, we were asked to prototype a pop-up branded experience that expressed the brand rather than generate revenue. Within this short amount of time, we went through the process of doing client research, ideation and prototyping. We created a semi-virtual experience to deliver the brand image to the user.
Over the course of 3 weeks, we were asked to prototype a pop-up branded experience that expressed the brand rather than generate revenue. Within this short amount of time, we went through the process of doing client research, ideation and prototyping. We created a semi-virtual experience to deliver the brand image to the user.
Over the course of 3 weeks, we were asked to prototype a pop-up branded experience that expressed the brand rather than generate revenue. Within this short amount of time, we went through the process of doing client research, ideation and prototyping. We created a semi-virtual experience to deliver the brand image to the user.
TOOLS
TOOLS
TOOLS
Unity, After Effects, Figma
Unity, After Effects, Figma
Unity, After Effects, Figma
COLLABORATORS
COLLABORATORS
COLLABORATORS
Bryce Li
Bryce Li
Bryce Li
The Concept
The Concept
The Concept
From our initial brand research, we learned that Doordash is all about community engagement and empowering local businesses. From this insight, we wanted to build an experience that allows the user to appreciate their locality and the community and allow them to experience Doordash's key feature: delivery.
With this in mind we decided to build a Semi-AR experience where users get to sit in a location with a view of their neighborhood. This allows them to truly feel localized while ordering their food. They understand the context behind each restaurant while looking at where it is located in the city.
From our initial brand research, we learned that Doordash is all about community engagement and empowering local businesses. From this insight, we wanted to build an experience that allows the user to appreciate their locality and the community and allow them to experience Doordash's key feature: delivery.
With this in mind we decided to build a Semi-AR experience where users get to sit in a location with a view of their neighborhood. This allows them to truly feel localized while ordering their food. They understand the context behind each restaurant while looking at where it is located in the city.
From our initial brand research, we learned that Doordash is all about community engagement and empowering local businesses. From this insight, we wanted to build an experience that allows the user to appreciate their locality and the community and allow them to experience Doordash's key feature: delivery.
With this in mind we decided to build a Semi-AR experience where users get to sit in a location with a view of their neighborhood. This allows them to truly feel localized while ordering their food. They understand the context behind each restaurant while looking at where it is located in the city.
Prototyping the User Journey in AR
Prototyping the User Journey in AR
Prototyping the User Journey in AR
Pavilion Discovery and using the VR Binoculars for discovering Restaurants: Users find pavilions located in areas that have a view over the city. They’re very low-key, and they are sought after by users.
After finding the pavilion, they look through the attached VR telescope, in which they see a virtual recreation of Pittsburgh. They look over different restaurants and learn about the stories behind the shop as well.
Pavilion Discovery and using the VR Binoculars for discovering Restaurants: Users find pavilions located in areas that have a view over the city. They’re very low-key, and they are sought after by users.
After finding the pavilion, they look through the attached VR telescope, in which they see a virtual recreation of Pittsburgh. They look over different restaurants and learn about the stories behind the shop as well.
Pavilion Discovery and using the VR Binoculars for discovering Restaurants: Users find pavilions located in areas that have a view over the city. They’re very low-key, and they are sought after by users.
After finding the pavilion, they look through the attached VR telescope, in which they see a virtual recreation of Pittsburgh. They look over different restaurants and learn about the stories behind the shop as well.
Ordering and Waiting for the Food: After finding a restaurant they like, the user pulls down a lever and has a QR code to scan. This takes them to a mobile order page that lets them order online from that restaurant. As visitors wait for their food to arrive, they can look through the telescope to take a look at the driver’s progress.Visitors can switch between a top-down view and a forward-facing view that tracks the driver by shifting the lever.
Ordering and Waiting for the Food: After finding a restaurant they like, the user pulls down a lever and has a QR code to scan. This takes them to a mobile order page that lets them order online from that restaurant. As visitors wait for their food to arrive, they can look through the telescope to take a look at the driver’s progress.Visitors can switch between a top-down view and a forward-facing view that tracks the driver by shifting the lever.
Ordering and Waiting for the Food: After finding a restaurant they like, the user pulls down a lever and has a QR code to scan. This takes them to a mobile order page that lets them order online from that restaurant. As visitors wait for their food to arrive, they can look through the telescope to take a look at the driver’s progress.Visitors can switch between a top-down view and a forward-facing view that tracks the driver by shifting the lever.
Point of Interactions – Playful, Fast and Convenient like the Doordash Brand
Point of Interactions – Playful, Fast and Convenient like the Doordash Brand
Point of Interactions – Playful, Fast and Convenient like the Doordash Brand
Material and Form
Material and Form
Material and Form
Form: The pavilion has a simple, organic shape. This is intended to be this way because that is how Doordash should feel to its users. It has a soft open form, to make it seem inviting and non-complicated.
Form: The pavilion has a simple, organic shape. This is intended to be this way because that is how Doordash should feel to its users. It has a soft open form, to make it seem inviting and non-complicated.
Form: The pavilion has a simple, organic shape. This is intended to be this way because that is how Doordash should feel to its users. It has a soft open form, to make it seem inviting and non-complicated.
Material: The colors used are the Doordash red, wood and metal. The Doordash red is used on the chair and the telescope to bring in the brand without using too much of it.
Material: The colors used are the Doordash red, wood and metal. The Doordash red is used on the chair and the telescope to bring in the brand without using too much of it.
Material: The colors used are the Doordash red, wood and metal. The Doordash red is used on the chair and the telescope to bring in the brand without using too much of it.
A fun motion graphic – an additional mini passion project
A fun motion graphic – an additional mini passion project
A fun motion graphic – an additional mini passion project
Process
Process
Process
RESEARCH
RESEARCH
RESEARCH
Before we got to our final idea, we first did an in depth study of the brand. We created a 16 page document to analyzing the audience, KPIs, history, current brand strategies and other indicators to understand the brand. We spoke to a lot of Doordash users to understand their perception of the brand as well.
Before we got to our final idea, we first did an in depth study of the brand. We created a 16 page document to analyzing the audience, KPIs, history, current brand strategies and other indicators to understand the brand. We spoke to a lot of Doordash users to understand their perception of the brand as well.
Before we got to our final idea, we first did an in depth study of the brand. We created a 16 page document to analyzing the audience, KPIs, history, current brand strategies and other indicators to understand the brand. We spoke to a lot of Doordash users to understand their perception of the brand as well.
KEY TAKEAWAYS FROM THE RESEARCH
KEY TAKEAWAYS FROM THE RESEARCH
KEY TAKEAWAYS FROM THE RESEARCH
Doordash humanizes delivery in a way that nobody else is doing by telling stories about the dasher and the merchant.
Doordash is focused on empowering local businesses and the community at large.
Doordash creates a flexible environment that opens doors for resourceful and hardworking people.
Doordash humanizes delivery in a way that nobody else is doing by telling stories about the dasher and the merchant.
Doordash is focused on empowering local businesses and the community at large.
Doordash creates a flexible environment that opens doors for resourceful and hardworking people.
Doordash humanizes delivery in a way that nobody else is doing by telling stories about the dasher and the merchant.
Doordash is focused on empowering local businesses and the community at large.
Doordash creates a flexible environment that opens doors for resourceful and hardworking people.
MOODBOARDING
MOODBOARDING
MOODBOARDING
After doing research, we went through the process of moodboarding to give direction to our project. We explored what this pop-up experience can look like by researching a wide variety of immersive experiences that are already out there.
After doing research, we went through the process of moodboarding to give direction to our project. We explored what this pop-up experience can look like by researching a wide variety of immersive experiences that are already out there.
After doing research, we went through the process of moodboarding to give direction to our project. We explored what this pop-up experience can look like by researching a wide variety of immersive experiences that are already out there.
IDEATING AND MOCKING UP
IDEATING AND MOCKING UP
IDEATING AND MOCKING UP
USER TESTING THE PROTOTYPE
USER TESTING THE PROTOTYPE
USER TESTING THE PROTOTYPE
Finally, once we were done, we built out a lo-fi prototype do user testing where we built out the telescope and VR experience with cardboard and a Meta Quest 2.
Finally, once we were done, we built out a lo-fi prototype do user testing where we built out the telescope and VR experience with cardboard and a Meta Quest 2.
Finally, once we were done, we built out a lo-fi prototype do user testing where we built out the telescope and VR experience with cardboard and a Meta Quest 2.
